Back to Masar Tech MASAR TECH العربية
Visual Identity Guidelines

Masar Tech
Brand System

The visual language behind the Kingdom's industrial digital transformation.

VERSION 1.02026EN · العربية
01 — BRAND

Who we are

Masar Tech (مسار تك) is a Saudi industrial digital-transformation company — INCIT-certified SIRI assessors, aligned with Vision 2030. The identity is built to feel precise, advanced, and trustworthy: an industrial-tech brand for the factory floor and the boardroom alike.

Precise

Engineered, exact, technical. Every element has intent — like a well-run factory.

Advanced

Future-facing and intelligent. Industry 4.0, AI, and connected systems.

Trustworthy

Certified, government-aligned, dependable. Built on real credentials.

02 — LOGO

The logo

The Masar Tech logo pairs an upward arrow mark — momentum and growth — with the bilingual wordmark (Arabic مسار تك and Latin MASAR TECH). The arrow carries the amber accent; the swooshes and Latin wordmark carry the cyan accent; the Arabic wordmark stays clean.

Masar Tech logo
logo on dark
On deep navy (primary)
logo on panel
On panel surface
03 — COLOR

Color palette

A deep-navy industrial foundation, an electric cyan as the primary accent, and a warm amber reserved for calls-to-action. High contrast, sharp accents, generous dark space.

Deep Navy

#070D1C
Primary background

Panel

#0E1A33
Cards, sections

Surface

#152546
Raised elements

Surface 2

#1D3158
Borders, hovers

Cyan Accent

#00DEFD
Primary accent

Cyan Light

#00DEFD
Highlights

Amber Energy

#FFB23E
CTAs only

Text White

#EAF1FF
Primary text
04 — TYPOGRAPHY

Typography

A bilingual type system. Latin uses Exo 2 (technical display) with Sora (clean body). Arabic uses Tajawal — a single, unified family for headings and body, chosen to echo the same precise, modern character in right-to-left.

Exo 2Latin · Display & Headings
Industrial Digital Transformation
The technical, slightly squared character gives headings an engineered, industrial feel.
RegularMediumSemiBoldBold
SoraLatin · Body
Clear, modern, highly readable.
Sora carries body copy and longer text with excellent legibility while staying contemporary and clean — a calm counterpoint to the display face.
Tajawalالعربية · Display & Body
مستقبل الصناعة السعودية
خط تجوال موحّد للعناوين والنصوص — نظيف وحديث وهندسي، يعكس الطابع الدقيق نفسه في الاتجاه من اليمين إلى اليسار.
05 — COMPONENTS

Core components

A consistent component language across all 60 pages: amber primary buttons for the main action, cyan for secondary, ghost for tertiary — plus the signature card style.

Buttons Request Assessment → Explore Solutions Learn More
Card
⚙️

SIRI Assessment

Benchmark your Industry 4.0 maturity across 16 dimensions.

🤖

AI Ecosystem

Five specialized bots and an executive dashboard.

06 — USAGE

Do & Don't

Keep the identity consistent and strong.

✓ Do

  • Use deep navy as the dominant background
  • Reserve amber strictly for primary calls-to-action
  • Keep cyan as the main accent for links and highlights
  • Pair Exo 2 headings with Sora body (Tajawal in Arabic)
  • Give the logo clear space and a dark backdrop

✕ Don't

  • Place the logo on busy or low-contrast backgrounds
  • Use amber for large areas or body text
  • Introduce off-palette colors or gradients
  • Stretch, recolor, or rotate the logo
  • Mix in generic fonts like Arial or Inter
07 — VOICE

Brand voice

Confident and human. We speak to ambition on the factory floor — aspirational but grounded, technical but never cold, and proudly aligned with Vision 2030.

01

Aspirational

"The future of Saudi industry starts on your factory floor."

02

Clear

Plain, confident language. We explain Industry 4.0 without jargon walls.

03

Bilingual

Equally fluent in English and Arabic — never a translation afterthought.