The visual language behind the Kingdom's industrial digital transformation.
Masar Tech (مسار تك) is a Saudi industrial digital-transformation company — INCIT-certified SIRI assessors, aligned with Vision 2030. The identity is built to feel precise, advanced, and trustworthy: an industrial-tech brand for the factory floor and the boardroom alike.
Engineered, exact, technical. Every element has intent — like a well-run factory.
Future-facing and intelligent. Industry 4.0, AI, and connected systems.
Certified, government-aligned, dependable. Built on real credentials.
The Masar Tech logo pairs an upward arrow mark — momentum and growth — with the bilingual wordmark (Arabic مسار تك and Latin MASAR TECH). The arrow carries the amber accent; the swooshes and Latin wordmark carry the cyan accent; the Arabic wordmark stays clean.
A deep-navy industrial foundation, an electric cyan as the primary accent, and a warm amber reserved for calls-to-action. High contrast, sharp accents, generous dark space.
A bilingual type system. Latin uses Chakra Petch (technical display) with Sora (clean body). Arabic uses Tajawal — a single, unified family for headings and body, chosen to echo the same precise, modern character in right-to-left.
A consistent component language across all 60 pages: amber primary buttons for the main action, cyan for secondary, ghost for tertiary — plus the signature card style.
Benchmark your Industry 4.0 maturity across 16 dimensions.
Five specialized bots and an executive dashboard.
Keep the identity consistent and strong.
Confident and human. We speak to ambition on the factory floor — aspirational but grounded, technical but never cold, and proudly aligned with Vision 2030.
"The future of Saudi industry starts on your factory floor."
Plain, confident language. We explain Industry 4.0 without jargon walls.
Equally fluent in English and Arabic — never a translation afterthought.